Name: ZHAO Hong
Title:Professor
Research Areas: Brand Management, Strategy Management, Marketing Management, Corporate Social Responsibility, Emergency Management
E-mail: zhaohong@ucas.ac.cn
Administrative Title: Dean of Sino-Danish College, UCAS
Highest Degree&Year Earned: Ph.D, 2004
Discipline: Business Administration
Publication in the Past 5 Years:
1)English Journals&Journal Citations (SSCI/SCI/EI/CSSCI)
1.Zhang G , Wang Z , Zhao H . Relationships Among Perceived Value, Satisfaction, and e-Trust: An e-CRM View of Online Restaurant Consumption[J]. Journal of Systems Science and Information.
2.Liu W , Wang Z , Zhao H . Comparative study of customer relationship management research from East Asia, North America and Europe: A bibliometric overview[J]. Electronic Markets, 2020(3).
3.Huan Liu,Lara Lobschat,Peter C. Verhoef,Hong Zhao. App Adoption: The Effect on Purchasing of Customers Who Have Used a Mobile Website Previously[J]. Journal of Interactive Marketing,2019,47.
4.Razzaq Z , Razzaq A , Yousaf S , et al. The Impact of Utilitarian and Hedonistic Shopping Values on Sustainable Fashion Consumption: The Moderating Role of Religiosity[J]. Global Business Review, 2018, 19(5):097215091877794.
5. Design of prototype system for multi-agent supply chain information benefit distribution management, Information Systems and E-business Management, 2018, Page 1-22, with Zhao Jinglin."
6. Wang Z , Hong Z , Yan W . Social networks in marketing research 2001---2014[J]. Scientometrics, 2015, 105.
7. “Measuring Corporate Social Performance in the Chinese Automobile Industry” Journal of Sustainable Mobility, 2016, 3, Page 46-63, with Qin Xuzhong and Xie L.
8. “The Emphasis and Frontier of Corporate Social Responsibility: A Co-Word Analysis of Articles in SSCI, 2001-2014” Nankai Business Review International, 2016, 7, Page 1-18, with X Qin, Z Wang et al.
2) Chinese Journals&Journal Citations (SSCI/SCI/EI/CSSCI)
1. Feng Hu, Hong Zhao, Chao Liu. Impact of participant diversity on competition performance in network innovation competition [J]. Research and development management, 2020 (1): 89-100 CSSCI
2. Xiliang Li, Lipu Tian, Hong Zhao. Research on intellectual property capability measurement of high-tech enterprises -- index model based on dematel-vikor [J]. Scientific research management, 2020, v.41; No.294(04):273-282.CSSCI
3. Zongshui Wang, Xia Liu, Zhuo Sun, et al. The research on the correlation between WeChat service projects and the influence of information dissemination in University Libraries: Taking the WeChat official account of the C9 alliance University Library as an example, [J]. library and information service, 2020, v.64; No.640(03):85-93. CSSCI
4. Wei Liu, Zongshui Wang, Hong Zhao. Research on the impact of relationship quality with enterprises before customer loss on win back intention [J]. Journal of management, 2020, V.17; No.165(06):105-112. CSSCI
5. Zongshui Wang, Hong Zhao. Network virtual community, knowledge sharing and periodical brand influence -- Taking QQ group of China Science and Technology Forum exchange station as an example [J]. Chinese Editorials, 2019, 000 (006): 81-85 CSSCI
6. Sun Zhuo, Zongshui Wang, Hong Zhao. Research on pricing method of service products under the environment of network service economy [J]. Prices monthly, 2020 (05): 1-7
7. Jinglin Zhao, Hong Zhao. Research on the relationship between social capital, brand relationship quality and consumer innovation ability in virtual brand community [J]. Science of science and management of science and technology, 2019, v.40; No.455(08):73-88. CSSCI
8. Gang Zhang, Zongshui Wang, Hong Zhao. Innovation of marketing mode in Internet plus environment: Perspective of value network reconstruction [J]. management review, 2019,31 (03): 94-101. CSSCI
9. Zongshui Wang, Q Xuzhong in, HonZhao g, Jian Zhang. Manufacturing service and business model innovation strategy selection [J]. Science of science, 2018,36 (07): 1188-1195 CSSCI
10. Feng Hu, Zongshui Wang, Hong Zhao. Advertising explicit memory, liking and customer behavior intention: An Empirical Study Based on Transnational data [J]. Journal of management engineering, 2019,33 (03): 35-46 CSSCI
11. Zhuo Sun, Sha Zhang, Zongshui Wang, Wei Liu "Research context and hot spot evolution of social commerce based on Bibliometric Analysis", Journal of management, 2019, 16 (06), page 137-145, CSSCI
12. Pengyue Lyu, Zongshui Wang, Wei Liu "Research on the impact of sharing economy consumption pattern preference on community identity and customer loyalty of business sharing system", management review, 2019, 31 (8), page 132-145, CSSCI
13. Kerim Reymujiang, Zhuo Sun, etc "Research on customer lifetime value classification based on heterogeneous customer data element model -- Taking Korla Fragrant Pear online sales data as an example", science and technology for development, 2018, 14, page 9-46, CSCD
14. Ru Ding, Hong Zhao et al, "Comparative study on feature extraction methods of Internet financial enterprise user churn prediction", 2018, 37, page64-69, Forecaasting, CSSCI
15. Zongshui Wang, Gang Zhang, Jian Zhang, "Research on complex social network marketing system based on ACP method",System engineering theory and practice 2017, 37, Page 2897-2907, CSSCI
16. Cuiling Li, Xuzhong Qin Hong Zhao,"Research on Influencing Factors of tourism destination brand loyalty and overall impression -- a case study of Changji Prefecture, Xinjiang", Management review, 2017, 29, page 82-92, CSSCI
17. Xinyu Zhao, Zongshui Wang,Hong Zhao, "Social media marketing: strategy, action, measurement and effect evaluation",management modernization, 2017, page 72-75, CSSCI
18. Tao Zhang, Zongshui Wang, Hong Zhao, "Research on the subject identification of Xinjiang agricultural product brand value network based on social network analysis", science and technology for development, 2017, 13, 341-348, CSCD
19. Xuzhong Qin, Zongshui Wang Hong Zhao, Management review of "corporate governance and Corporate Social Responsibility Disclosure - Research on small and medium-sized enterprises based on GEM",management review 2017, 30, page 188-200, CSSCI
20. Xiangrun Zhang, Zongshui Wang, Hong Zhao, Kan Shi,"Influence mechanism of implicit leadership prototype on leadership effectiveness -- intermediary effect of leadership trust and regulatory effect of communication frequency between superiors and subordinates" management review, 2017, 29, page 75-86, CSSCI
21. Pengyue Lyu, Hong Zhao "Research on the role of self affirmation in risk information dissemination", Journal of management, 2017, 05, page 730-741, CSSCI
22. Zongshui Wang,Hong Zhao,"Research on customer perceived value and promotion strategy of household automobile in China", China management science, 2016, 24, page 125-133, CSSCI
23. Zongshui Wang, Xuzhong Qin,Hong Zhao, etc "Effectiveness and Simulation of social network marketing based on improved Sir epidem model" system engineering theory and practice, 2016, 36, page 2024-2034, CSSCI
24. Chenming Peng, Sha Zhang, Hong Zhao,"How to make your wechat posts more popular? -- An Empirical Study Based on the wechat operation data of well-known brands" management review, 2016, 28, page 176-186, CSSCI
25. Yu ChangLei,Hong Zhao,"Research on the impact of major network emergencies on the real estate market", management review, 2016, 28, page 66-70, CSSCI
26. Zongshui Wang, Xuzhong Qin, Hong Zhao,etc"Evolution, development and application of social network research paradigm", Journal of information, 2015, page 1235-1245, CSSCI
27. Zongshui Wang, Hong Zhao, "Comparison of customer network satisfaction under the background of big data change - from the perspective of OLAP visualization technology application", soft science, 2015, 29, page 106-110, CSSCI
28. Xuzhong Qin, Zongshui Wang,Hong Zhao, "small and medium-sized enterprises in the middle", Innovation and Entrepreneurship Management 2015, page 95-104, CSSCI
29. Wang Zongshui,Hong Zhao,"Research on the construction and optimization strategy of industrial cluster knowledge service platform", China Science and Technology Forum, August 2015, page 40-46, CSSCI
Projects Statistics:
1) Number of Research Projects in the Past 5 Years: 6
2) Number of Industrial Projects in the Past 5 Years: 20
3) Number of Inter-discipline Research Projects: 2
Teaching Cases: 1
Honor and Awards: Siwei CHENG Outstsnding Instructor Award; Zhuliyuehua Outstanding Instructor Award; UCAS Outstanding Individual;
Social Activities: Member of UCAS Teaching Committee; Member of Academic Teaching Committee of China Association for Quality; Secretary-general Education Foundation of UCAS; Member of 4th Academic Degrees Evaluation Committee of UCAS; keynote speech on tens of academic forums; Independent Director.
