At the invitation of the director of Innovation Management Research Center of UCAS Prof. Liu Xielin, ZTE Group Company Chief Engineer Xie Da made a lecture on March 20. Professor Lv Ping, Zhang Si, Tang Chaoying and some students attended the lecture.
The Lecture was entitiled "new product development management". Mr. Xie made an exposition from five aspects. First, the basic concepts in the process of product development. He combed the product package and product life cycle. Second, the roles and responsibilities in the process of product development. He expounded mainly from decision-making, planning and development. Third, the framework of product development process. He introduced product planning, development, supply chain management, sales management and customer services. Fourth, common supporting tools of product research and development. Fifth, basic methods and ways to participate in research and development process.
After the lecture, Prof. Liu asked the question about competition cooperation among ZTE Corporation and Alcatel Lucent, Huawei, Fenghuo three companies. Other teachers and students also took an active part in the discussion.
