Prof. Lu Benfu Was Interviewed on Electronic Commerce

Recently, Prof. Lu Benfu was interviewed on B2C and B2B modes of Electronic Commerce.



Prof Lu thought that there were great differences between the two modes. B2C must enclose the users and please the consumers. B2B also wanted to enclose users, however, it was not easy for it to do so, as B2B mode had to get involved in the enterprise’s supply chain. The traditional supply chain was mature enough, and more services should be provided.


As for the future development of these two modes, Prof. Lu pointed out, B2B could strengthen engineering and consulting, and B2C should lay emphasis on customers’ experience.