Dr. Helen Du from Hong Kong Polytechnic University visited our school on June 1. She reported to the students on the topic “Online Readership Popularity: Examining the Impact of Technology-Dependent and Media-Embedded Factors”.
Dr. Helen Du
It is rather important for both individual practitioners and network organizations to understand what is pushing forward the popularity of online readership. However, the present research still lacks an agreed theoretical approach to guide the design of interactive media online and to predict its successful application. Dr. Du took the impact of technology-dependent and Media-embedded factors into consideration and built a “Tech-Society” model to realize the online readership popularity. The analyses of the contents of 100 leading blogs also supported her research model and assumption.
