Name: ZHANG Sha
Title:Associate Professor
Research Areas: Marketing management, Multi-channel marketing, Mobile social commerce, Cross-cultural marketing
E-mail: zhangsha@ucas.ac.cn
Highest Degree&Year Earned: Ph.D, 2012
Discipline: Business Administration
Publication in the Past 5 Years:
1)English Journals&Journal Citations (SSCI/SCI/EI/CSSCI)
1.The Effectiveness of Random Discounts for Migrating Customers to the Mobile Channel Journal of Business Research, 2020, SSCI
2. Zhang, Sha, Koen Pauwels, and Chenming Peng (2019), The Impact of Adding Online-to-Offline Service Platform Channels on Firm’s Offline and Total Sales and Profits, Journal of Interactive Marketing. SSCI
2) Chinese Journals&Journal Citations (SSCI/SCI/EI/CSSCI)
1. Chenming Peng, Sha Zhang, Hong Zhao, how to make your post more popular? Empirical research based on wechat operation data of well-known brands, management review, 2016 (12): 284-292 CSSCI
2. Sha Zhang etl, Social business research context and hot spot evolution?? From the bibliometric perspective based on wos, Journal of management, 2019, CSSCI
Projects Statistics:
1) Number of Research Projects in the Past 5 Years: 2
2) Number of Industrial Projects in the Past 5 Years: 1
Teaching Cases: 2
Honor and Awards: Nationawide Excellent Cases Award; Siwei CHENG Outstanding Research Award; UCAS Excellent Graduate Course Award; UCAS Excellent Teaching Award.
Social Activities: INFORMS Marketing Science Conference Membership; European Marketing Academy Membership
